Quite a while back I had too much time on my hands and I decided to do something useful with it. I ‘calculated’ the usage of Facebook in most European countries, I did this for a few months and then didn’t really had time (or the courage) to do so again. Until today…
As I’ve been doing for a few months now, I collected a new set of data concerning Facebook usage in the European peninsula. In the 29 countries for whom I’ve collected statistics the average increase is 3.19%, thus increasing the grand total to 128.074.840 users. Facebook has now a penetrated around 25% of the European population.
A while back I posted the Facebook usage statistics for Western Europe and i’ve recieved some feedback on that matter. Today I looked up the same statistics using the same method but came up with some interesting results. It seems that some countries are losing intrest in Facebook. 4 out of the top 5 countries in Facebook penetration in my previous article are now part of the top 5 countries with the biggest decline in users, amongst them all Scandinavian countries!
Het aantal users die Facebook telt blijft stijgen. Momenteel zou België 3.505.920 Facebook leden tellen, op 10 juni waren dit er 3.500.540 (zie ook mijn eerdere post), niet direct een indrukwekkende stijging maar desalniettemin een stijging. De informatie die Facebook hierdoor vergaart stijgt dan wel weer enorm. Denk maar eens aan alle ‘likes’ of ‘vindt dit leuk’ iedereen heeft, die commercieel gezien zeer interessante informatie is. Nog niet te spreken van de persoonlijke informatie die vrijwillig prijsgeeft bij het aanmaken van een profiel.
afbeelding via Højrebladet Komet
Facebook has been around for a few years now and it’s popularity increases by the minute, despite some efforts against it. A lot of my friends, colleagues and family are on Facebook, myself included. A recent post on Ramon Suarez’s site about Facebook caught my eye. It concerned the Facebook usage in Belgium (and another about Spain) stating that 1 out 3 Belgians is a member of the Facebook community, which surprised me quite a bit. This encouraged me to do my own research, not that I doubt his sources, I just wanted to expand the reach of the research and see for myself. So I set forth to find the amount of users per country and comparing that with the latest statistics concerning population for the same country. A spreadsheet and a bit of photoshop/paint later I came up with this (simple) graph representing the national Facebook usage statistics for Western Europe.
